Local Hair Restoration Company Meets Reputation, Product and Experience Requirements

Madison, WI—July 29, 2008—Producers of a show that will transform the looks of men and women across the country have found the top hair restoration companies in the industry to help. When those producers weighed the fact that they not only will be transforming looks, but also transforming the way people look at the hair restoration industry, they knew they had to choose the best.

Hair Loss Confidential announces local Madison's Gene's Professional Hair Care as one of their featured Transformation Centers. Gene's Professional Hair Care will be listed on the www.hairlossconfidential.tv website and is currently being considered as a potential "highlighted" studio in one of this season's Hair Loss Confidential episodes.

"We knew we had to find the finest of the idustry to represent us," said Lisa Zimmerman, Executive Producer of Hair Loss Confidential." Our selection process insists upon rigid criteria of experience and reputation. The companies we select are being held to the highest standards," added Ms. Zimmerman.

Hair Loss Confidential will catch people facing hair loss unaware—those who insist the comb-over is working for them, individuals who think a wig is the answer to their problem or people who believe a baseball cap can be worn with a tux or ball gown. Additionally, Hair Loss Confidential is looking for individuals suffering from hair loss due to heredity, alopecia or chemotherapy where their hair loss crisi has affected their lifestle and livelihood. Hair Loss Confidential will then transform those people—before the end of the episode—with a life-changing look using the latest technology in hair restoration.

Subjects cannot be aware of their nomination.

After walking into a room with cameras where they'll be confronted by family, friends, co-workers and the Hair Loss Confidential crew, the unsuspecting subject will be whisked away to the chosen Hair Loss Confidential hair restoration studio in their town where they will undergo a miraculou transformation.

Gene's Professional Hair Care owner Gene Pletzer was thrilled to be named a Transformation Center for Hair Loss Confidential. Gene's Professional Hair Care has been in business for 30 years. "We are so proud to be part of a television show that honors and respects the good work we do for our clients every day." Gene Pletzer encourages Madison area residents to get their nominations in to Hair Loss Confidential." The more nominations received from our area, the better the chance that someone from our community will be chosen to have their life changed on Hair Loss Confidential," said Gene Pletzer.